A couple of weeks ago, I was experiencing a little anxiety because it was time for my annual evaluation, but I wasn’t sure when my boss was going to schedule a time to meet. Most older adults with an anxiety disorder had it when they were younger, but how and when anxiety appears when they are older is distinctly different. Physical symptoms such as fatigue, headaches, muscle tension and gastrointestinal problems often accompany a generalized anxiety disorder. A higher prevalence of medical conditions, higher use of prescription medications and concern about physical problems can make separating out a medical condition from the physical symptoms of an anxiety disorder more difficult. The good news is generalized anxiety disorders are highly treatable, so if you find yourself worrying excessively about something and you can’t seem to get it out of your mind for weeks, it’s probably time to talk to your doctor. read more

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The branding effort, now two years old, is designed to make Cymbalta a household name on par with Prozac, an older antidepressant and Lilly’s top-selling drug before its patent expired in 2001. During an earnings call last week with investors, Lilly executives said Cymbalta is continuing to gain market share and showing “favorable trends” in customer perception. The company launched the brand portion of the campaign in April 2006, introducing viewers to Cymbalta as the answer to depression and its related aches and pains. Along with the marketing blitz, Lilly credits the sales success of Cymbalta to a reorganization of its sales forces, its success in getting the drug recommended by more health- benefits companies, and a direct pitch to primary-care doctors for some uses. read more

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